Design lead for the development of a modular email design system, improving clarity, consistency and engagement across Hargreaves Lansdown emails.
Wireframes
A series of wireframes explored layout, hierarchy and content structure, helping to establish the foundations for the new system.
Component Library
A foundations component library was created in Figma as a flexible set of building blocks for email.
Design scale
The system needed to support a wide range of content and customer journeys without becoming restrictive.
Final designs
The final designs brought the new components to life across a range of emails.
